Your conversion rate won’t get you a better commission—prove you bring genuinely new customers with this NTF negotiation playbook. Ditch EPC and last-click noise in favor of the metric that actually moves a merchant.
Attributed revenue without new-to-file rate is a vanity dashboard. Here’s how to define, measure, and use NTF to stop paying acquisition commissions for existing customers.
Signup-wall handoff break: domain scope, session renew on auth, param strip, email/OTP and social-login variants. Diagnose with merchant new-customer flags and a DevTools hop walk.
Tutorial: qualify before you dump offers, lock production to deterministic quiz flows, disclose before the showcase, place tagged links with least privilege, and defend last-click leaks.
