Affiliate Strategy | Incrementality Testing | Program Audits Geo Holdout Testing for Affiliate Programs: A Step-by-Step Runbook ByMara July 30, 2026August 24, 2026 Geo holdout testing for affiliate programs: a step-by-step runbook. Pick matched regions, suppress partners, measure true incrementality—no perfect attribution needed.
Affiliate Tracking | Attribution | Program Audits Affiliate Redirect Chain Commission Leakage Audit: Find Tracking Breaks ByMara July 1, 2026September 5, 2026 After a clicks-vs-commissions mismatch, map every redirect hop, prove your affiliate ID survived, and separate merchant clawbacks from mid-chain tracking breaks.
