Affiliate Marketing | Analytics & Measurement | Partner Management New-to-File Rate: The Affiliate KPI That Separates Acquisition From Recycled Demand ByMara August 2, 2026August 2, 2026 Attributed revenue without new-to-file rate is a vanity dashboard. Here’s how to define, measure, and use NTF to stop paying acquisition commissions for existing customers.
Affiliate Strategy | Incrementality Testing | Program Audits Geo Holdout Testing for Affiliate Programs: A Step-by-Step Runbook ByMara July 30, 2026August 24, 2026 Geo holdout testing for affiliate programs: a step-by-step runbook. Pick matched regions, suppress partners, measure true incrementality—no perfect attribution needed.
