Affiliate Strategy | Incrementality Testing | Program Audits Geo Holdout Testing for Affiliate Programs: A Step-by-Step Runbook ByMara July 30, 2026August 24, 2026 Geo holdout testing for affiliate programs: a step-by-step runbook. Pick matched regions, suppress partners, measure true incrementality—no perfect attribution needed.
Affiliate Analytics | Incrementality | Program Measurement Affiliate incrementality testing for small programs: geo-holdout method ByMara March 19, 2026August 24, 2026 Can a small affiliate program run a geo holdout? Use a feasibility gate and evidence ladder before darking a region, then open the full runbook when you are ready.
