Running Meta ads to affiliate offers breaks purchase tracking. A bridge page gives a proxy signal, not a closed loop. SubID revenue matching still decides spend.
Approved affiliate campaigns still die when ad platforms restrict accounts. Build continuity: diversify, document, learn the appeal path early, and hold a cash runway.
When CTR and CPC improve but commissions stay flat, measure commission yield and diagnose traffic, bridge, merchant funnel, and tracking before more ad optimization.
