Liability-exposure tutorial for sole-prop affiliate publishers: scanners ignore analytics, demand letters land on a person, entity separation vs insurance, and when to talk to a licensed pro. Not legal advice.
Separate dead demand from lazy sameness: four saturation axes, a demand x diversity matrix, and paid vs content signal tests before you quit the niche.
Approved affiliate campaigns still die when ad platforms restrict accounts. Build continuity: diversify, document, learn the appeal path early, and hold a cash runway.
Commissions withheld after review? Read holdback and investigation clauses before you scale, document the referral trail, diagnose the freeze type, then escalate on a clock.
