Affiliate Strategy | Incrementality Testing | Program Audits Geo Holdout Testing for Affiliate Programs: A Step-by-Step Runbook ByMara July 30, 2026August 24, 2026 Geo holdout testing for affiliate programs: a step-by-step runbook. Pick matched regions, suppress partners, measure true incrementality—no perfect attribution needed.
Affiliate Marketing | Attribution | Marketing Analytics Multi-Touch Attribution Conversion Volume Requirements: Honest Guide for Affiliates ByMara July 29, 2026August 30, 2026 Tutorial: count attributable conversions first, then pick last-click, hybrid, or DDA. MTA is participation, not causation.
Affiliate Marketing | Attribution | Compliance Affiliate Attribution After Honey: 5 Program Changes That Actually Happened ByMara March 19, 2026August 23, 2026 Honey made checkout overwrite visible. Five program changes operators actually implemented: extension audit, shorter windows, NTF dashboard, code split, quarterly path review.
